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How Inbound Marketing Aligns With the New Purchase Loop http://t.co/XrbXNxX2
Andrea Rigon (@pandrarigon)February 11, 2013

How Inbound Marketing Aligns With the New Purchase Loop

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action.

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