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Don't Hire Yoda to Run Your Search Marketing...
Pubblicato il 19 Marzo 2013
Don't Hire Yoda to Run Your Search Marketing http://t.co/9KHkWLfQc4
March 19, 2013
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Don't Hire Yoda to Run Your Search Marketing
Your goal as a marketer in high-stakes situations is to reduce the perceived risk of "worse." To offer the best escape route to the fearful. One of the best ways to do this is to be the anti-Yoda, to offer fully the commitment-free concept of "try.