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'Digital marketing' to become just 'marketing' in...
Pubblicato il 13 Gennaio 2013
'Digital marketing' to become just 'marketing' in 2013 http://t.co/W7tmlu8Z
January 13, 2013
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'Digital marketing' to become just 'marketing' in 2013 | News | Marketing Week
Digital is set to lose its prefix and just be referred to as "marketing" this year as all marketers' output will become "inherently digital" over the coming months, Forrester predicts. The research company forecasts that digital budgets will become 20 per cent of the total, accounting for about $50bn (£31bn) worldwide.