Can Tumblr Make Yahoo Cool? http://t.co/pxyaJjpnvH

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Can Tumblr Make Yahoo Cool? http://t.co/pxyaJjpnvH
Andrea Rigon (@pandrarigon)May 21, 2013

Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet

My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here's Marissa Mayer overpaying for something yet again. You may recall that two months ago Mayer paid $30 million for a startup called Summly and the only reason seemed to be that Summly's founder was a high-school kid and photogenic.

http://bit.ly/115oBpZ