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Apple quietly debuts App Store vanity URLs for developers with Star Trek Super Bowl ad

Apple didn't join BlackBerry, Samsung and others in producing a Super Bowl ad but the company did unveil something significant during the commercials, via a promo for Paramount's upcoming 'Star Trek: Into Darkness' film. As CNET first noted, the end of the commercial includes a vanity link for the app - appstore.com/startrekapp - rather than the usual long link for the download.

http://tnw.co/YnxdBB