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8 Ways to Find the Best Long-Tail Keywords

Ranking well for competitive keywords is incredibly tough for the average small business. That's why more specific and less competitive keywords can make a huge difference. For many, long-tail keywords (in aggregate) add up to the majority of their website's search-driven traffic. (If you aren't familiar, "head" terms are more popular and more frequently searched: like "road bike."

http://www.inc.com/jeff-haden/8-ways-to-find-the-best-long-tail-keywords.html