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7 marketing words to use (and 5 to lose)

Recently, food marketers targeting millennials have been using "crazy " or "loco," the Spanish word for crazy. Pizza Hut has Crazy Cheesy Crust pizza. Taco Bell serves Doritos Locos Tacos. Pop-Tarts uses the slogan "Crazy good." Though "crazy" is probably a fad, marketing has go-to words that help create conversion regardless of age, industry, or era.

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