pandra blog & social hub

4 Metrics to Measure Social Media's ROI

How do marketers begin to measure ROI in social media? After all, likes, follows, and repins are not among our usual business KPIs. At the same time, the standard business metrics we typically use to gauge digital success don't apply easily to social media; ROI can't be measured in clicks and impressions in this realm.

http://mashable.com/2012/10/31/4-metrics-to-measure-social-medias-roi/