pandra blog & social hub

4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Not everyone "Likes" the Facebook ads platform (pun intended). Its CTRs are lower than Google, it doesn't convert as well, and it's just, well ... different. And if you're not already using Facebook Ads (or you've tried in the past and failed), you may have noticed there's not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline.

http://blog.hubspot.com/blog/tabid/6307/bid/33736/4-Advanced-Targeting-Techniques-Every-Facebook-Advertiser-Should-Master.aspx