"About 50% of clicks on mobile ads are by...

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"About 50% of clicks on mobile ads are by accident." http://t.co/iJvdiNqOxm
Andrea Rigon (@pandrarigon)April 30, 2013

10 Horrifying Stats About Display Advertising

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.

http://blog.hubspot.com/horrifying-display-advertising-stats